function pachinko ()
{
document.write ('<p class="marginb-15 lh140">調査を開始した2000年度以降、堅調な伸びを続けてきたパチンコホール広告市場ですが、大ヒット機種が登場した2005年の1681億円をピークに、緩やかな減少傾向を示しています。ことに2007年にはパチスロ5号機問題に端を発する、ホール経営企業の業況悪化や設備投資負担の増加、金融機関の融資姿勢硬化等の要因が重なり、新規出店が大幅に抑制されました。そのため、グランドオープン広告需要の減少と、経費削減の一環として広告費予算削減を進める傾向が見られました。</p><p class="marginb-15 lh140">しかし昨今は、低玉貸し営業の全国的な普及などにより、パチスロ5号機への移行直後の混迷期を脱し、大手ホール経営企業を中心に一時は凍結されていた新規出店が徐々に再開されつつあります。</p>');
}

function pachinko_chuki ()
{
document.write ('<p class="marginb-15 lh140">矢野経済研究所「パチンコホールにおける広告宣伝規模調査結果報告書（当社委託調査）」より</p><dl class="lh167 dl07"><dt>市場規模…</dt><dd>2009年度までは(財)社会経済生産性本部「レジャー白書2010」<br />2010年度は㈱矢野経済研究所による予測</dd></dl>');
}

function jikokabu ()
{
document.write ('<p style="margin: 10px 0 0 0;">&nbsp;</p>');
}

function en_pachinko_top ()
{
document.write ('<p class="lh140">The pachinko parlor advertising market peaked at 168.1 billion yen in advertising revenues in 2005, when hugely successful pachinko machines hit the market, but has been in moderate decline since. New parlor openings plummeted in response to the combined impact of various factors, notably the mandatory introduction of No. 5 pachislo machines in 2007, which weighed heavily on pachinko parlor operators’ earnings, caused some to collapse, and increased their capital spending requirements, as well as tightening of lending criteria by financial institutions. This reduced demand for grand-opening advertising and spurred advertising budget cuts as part of efforts to reduce overheads.</p><p class="lh140 marginb-20">However, pachinko parlors’ operating environment appears to have regained relative stability of late in response to increased uptake of low-stakes machines, ongoing new parlor openings by major industry players, and other developments. Consequently, although total spending on advertising and promotion remains in decline, spending on advertising and promotion is edging up on a per-parlor basis.</p>');
}

function en_pachinko_middle ()
{
document.write ('<p class="lh140 marginb-20">The size of the market for pachinko parlor-related advertising activities is in a gentle decline and stood at around 150.0 billion yen in fiscal 2007.<br /><br />Numbers of new parlor openings are increasing gradually, led chiefly by the larger operators in the industry, and promotional activities are on the rise.</p>');
}

function en_pachinko_bottom ()
{
document.write ('<p class="lh140 margint-30 marginb-30">We held an 11.6% share of the market for pachinko parlor advertising and promotion in the year ended March 31, 2008. Our net sales led the industry at 17.5 billion yen (non-consolidated), far ahead of our closest competitor. The Gendai Agency Group is working toward a net sales target of 19.7 billion yen for the year ending March 31, 2009.</p>');
}

function en_pachinko_chuki ()
{
document.write ('Taken from Research on the Scale of Advertising Spending by Pachinko Parlors, Yano Research Institute (commissioned by Gendai Agency)<br /><br />Market size: Figures for years up to and including fiscal 2008 taken from the Japan Productivity Center for Socio-economic Development\'s 2009 white paper on leisure activities. Yano Research Institute\'s projections used for fiscal 2009');
}

function kangen ()
{
document.write ('当社は、今後の更なる事業拡大を図るために必要な投資原資として内部留保を充実させつつも、同時にこれまでの経営活動の成果を株主の皆様に明確な形で還元するため、業績に応じた配当を継続的に実施することにより中長期的な株主価値の最大化を図ることを基本方針としております。また、目標配当性向については、キャッシュ・フローの状況等を勘案し、当面50%(連結ベース)を目安として考えております。さらに資本効率の向上を重視し、適切なタイミングにおいて自己株式の取得を実施してまいります。');
}